elevator pitch March 23 2012

Customer: My customer is the mobile device user that wants to guard in style her device. 

Problem: Mobile devices are cool, high tech products, but they are expensive and users want to protect their investment from deterioration. Most existing protective cases are bulky. At the same time, they do not offer personalization options, which adds to the fact that as mainstream products they are, all users get standardized. 

Solution: Inexpensive, easy to install, no bulk protection, with lots of personalization options and added functionality (grip, adherence, visibility, …)